| Dear Reader,
Thank you for taking the time to review our El
Paso Directory. Who would have thought that I would be writing
this letter when seven years ago my only language was Spanish.
Today, English still is my secondary language, as with many El
Pasoans, I still struggle, but continue to learn English. I
would like to share with you how the El Paso Directory was
created and what we plan for the future. Direct Marketing was
created because as a mother of school age children I have seen
how the schools struggle in providing our children with basic
necessities that their district funding doesn't provide. The
schools are always in need of discretionary money. This money
is used by local schools to pay for items that didn't get
included in the district budget. For example, one elementary
school needed a covered area for the playground. It was not
covered in the district's budget. I feel we helped pay for
that covered area. In addition, as a business owner and mother
of two, I wanted a way to help connect parents with reputable
local businesses for products and services. The El Paso
Directory was the answer. I created the idea based on
being able to help the schools with discretionary funding,
help give information to parents and students about a
wide array of products, services and even things to do in El
Paso. The best part is that the El Paso Directory is my way of
supporting the El Paso community. Please help me is supporting
El Paso's local schools by taking a better look at those
businesses that advertise in the El Paso Directory. But, we
not only support the schools and community through the
magazine, but take it as a personal responsibility to give
back our time and what we can to families in need and other
causes we find fit. For example, myself,
with several advertisers are planning
a fund raiser in one elementary school that is projected will
raise between $2500 to $3000 alone. But, we cannot take all
the credit and applaud our advertisers for their support.
Without them it would not be possible. That is why we ask for your support of our advertisers, not
only do they help support the community, but I think you will
find they too are committed to providing excellent value and
service to El Paso. We also provide free advertising for good causes or
for non-profit organizations when time and space allows.
The El Paso Directory is currently on it's
second year in publication was distributed on the Eastside
of El Paso, including Horizon City but has recently expanded
(starting January 2008) to citywide distribution. And just
recently we launched our online version. The online version
will give our advertisers
a web presence that many wouldn't have otherwise. Again thank you for your support. We would like
to hear any questions or comments you may have at
info@elpasodirectory.org.
Sincerely,
Olga
M. Rohrer
Lic.
Economia
Publisher |
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